Gain exclusive insight into today’s French pet parents and identify new business opportunities for your pet industry brand!
Discover what pet parents believe makes a good pet food. Explore their purchasing habits. Understand what drives their decision-making process. Powered by Yummypets, Explorer’s 2018 Pet Food Survey lets you discover the 8 pet parent personality profiles that shape the pet food market. Learn how to talk to each customer to tailor campaigns and deliverables for your brand, and secure growth targets by reaching the right segment!
pet parents France
Choosing the right pet food, one of the major hurdles for pet parents.
This study highlights the #1 concern listed by pet parents – ‘choosing the right food’. It’s just one of a number of the key challenges identified as part of being a pet parent.
For pet parents, a ‘good’ pet food is one of high quality, is well balanced and healthy. The study underlines a stronger interest for naturally healthy pet food amongst pet parents under 40. This segment seeks more natural food choices made with real meat, and nutritious, grain-free ingredients.
The rise of internet retailing
(but mass-market still king!)
While mass-market retailing remains the most popular purchase channel for pet food, internet retailing outstrips pet specialty stores to take second place, offering pet parents with a broader range of specialty foods.
Meet Emilie, the eco-conscious, educated cat parent
Emilie is a young cat parent (under 40) who feels strongly about feeding her pet correctly – healthy, natural ingredients are major purchase drivers for her. Emilie spends time investigating nutritional information and food quality. She carefully selects the products she purchases, and predominantly buys these online.
Analysis of the data reveals 8 personality profiles within the key consumer typologies, namely dog and cat pet parents. As the eco-conscious, educated cat parent, Emilie represents just one of these personality profiles that shape the pet food market.
60 pages of exclusive consumer insights
- Attitudes towards pet food
- Feeding quantities and routines
- Purchasing habits and triggers
- Analysis on sub-groups of interest (by purchase channel, pet parent age, cats or dogs, etc.)
- Insights on overweight pets
- Detailed analysis of the 4 dog parent personality profiles
- Detailed analysis of the 4 cat parent personality profiles
- Actionable insights for each personality profile to drive decision making
Explorer, the only market research platform dedicated to pet industry brands
Explorer is the only research and engagement platform of its kind providing a gateway between pet parents and pet industry brands through market research studies.
Explorer offers businesses the ability to ‘talk’ to a highly engaged panel of pet parents, collecting and collating first-hand knowledge from over 1.2 million pet parents from more 40 countries around the world.
Our platform delves deep into the data to allow businesses to segment results according to pet type, breed, geo-location, age, sex, number of pets, and more. We collect this data via our multiple online channels.
Our team can help you on your journey to discover more about pet care in relation to your business needs.
Contact us and request a study today!
Yummypets, a community of highly engaged pet lovers
The Explorer platform is powered by Yummypets, the world’s largest online ‘social petwork’ for pets and their parents.
Since 2012, Yummypets has built a community of highly dedicated and engaged pet parents, supporting industry brands in their quest for engagement and digital transformation within the pet community.
In collaboration with industry players, Explorer harnesses the Yummypets community to delve deeper and offer businesses targeted studies to align with business and marketing objectives.
Want to reach our Yummypets community?
Contact us to request our digital media kit.